Moments

Creative Director – Boris Alexandrov Art Director – Roman Sorochynskyi Copywriter – Dmytro Panasiuk Graphic Designers – Roman Sorochynskyi, Alexander Osipenko Illustrator – Alexander Osipenko  Motion Designer – Valentyn Hrytsyk Project Manager – Natalia Niedova

Moments is a premium cannabis brand designed around one simple idea: the best highs are shared. Our goal was to shift the conversation from cannabis as a product…to cannabis as a moment. Big Idea - "Moments to Share" The creative concept was rooted in the idea that cannabis unlocks more than just a buzz—it unlocks connection. We built the entire identity around shared experiences from a typographic logo where the letters act like friends hanging out to illustrations that capture those surreal, funny, unforgettable moments with your friends, you'll laugh about later.  Illustrations We wanted the illustrations to feel alive, joyful, and trippy. They capture bright moments—often with exaggerated body parts or surreal scenarios—to reflect how things feel when you’re in that perfect, elevated state. Visual Style We treated each product as a feeling—Feeling Happy, Chill & Vibe, Energy & Focus, and more—with icons, colors, and slogans tailored to the emotional world it creates. Every detail is designed to tell the story of shared moments of highs.