The Combat Tea

Iryna Pavlova Art Director Postmen Olena Horobets Designer Postmen Anzhelika Horovenko Account Manager Postmen

In July 2024, Ukrzaliznytsia, the country's largest carrier, and the charity foundation Come Back Alive launched a fundraising campaign called “Iron Support”. The goal was to raise UAH 48 million for casevacs — equipped vehicles for evacuating the wounded from the front line. These specialized vehicles will be used to evacuate the wounded from the front line to stabilization points and beyond, including to Ukrzaliznytsia medical trains. Every passenger of Ukrzaliznytsia had the opportunity to join the fundraising by ordering Combat Tea in the trains, the proceeds from which go to help 5 combat brigades. We developed the design of an updated line of Combat Tea dedicated to each of the five brigades, which eventually received specially equipped cars. The visual solution was based on the chevrons of the military brigades:  24th Mechanized brigade named after King Danylo;  28th Mechanized brigade named after the Knights of the Winter Campaign;  30th Mechanized brigade named after Prince Kostiantyn Ostrozkyi;  53rd Mechanized brigade named after Prince Volodymyr Monomakh;  54th Mechanized brigade named after Hetman Ivan Mazepa. Each of the 5 flavors of tea received its own number corresponding to the brigade's number and a corresponding shield. The typographic part and military symbols on the labels have a metallic texture, which emphasizes the character and power of our defenders. Additionally, we designed limited edition gift sets that could be purchased at Ukrzaliznytsia branded stores. The packaging has a minimalist design on the outside - black matte slider packs with three-dimensional embossed chevrons, which are a literal reflection of courage and dedication to their work. Our goal is to emphasize the resilience and fighting spirit that unites us and makes us stronger.  Wartime has become an attribute of unity and support. It has also become a reliable travel companion for railway passengers, as evidenced by hundreds of photos on social media and UAH 6,550,000 raised through sales on trains.