Bolt & TRIAL PERIOD

Anna Gonchar — Producer of the film   Dmytro Safanovskyi — Producer of the film  Iryna Hromozda — Film Director  Yevhen Burhela — Screenwriter  Anastasiia Chychmarenko — Administrator Kateryna Kudrytska — Head of GLOBAL MEDIA GROUP  Tetiana Myronenko — Senior Sponsorship Sales Manager  Daria Dranyk — Account Manager  Kateryna Chupakhina — Account Manager  Serhii Maksymenko — Sponsorship Creative Integration Manager  Anastasiia Laktionova — Account Manager Yana Liakhovych — Chief Marketing Officer (CMO)  Tetiana Sierova — Head of Digital Promotion  Andrii Kratik — Head of Design  Nataliia Postna — Graphic Designer  Olha Honchar — Graphic Designer  Mykola Spychak — Head of Promo  Kateryna Romashchenko — Video Editor  Inna Solokha — Content Creator  Andriana Vanivska — SMM Manager Roman Stelmakh —Head of External Communications  Valeriia Domylovska — PR Manager  Oleksandr Ishchuk — PR Manager Serhii Kostia — Regional Marketing Manager, Bolt, CEE & Asia Dmytro Yermolenko — Marketing Specialist, Bolt, Ukraine

The collaboration between Bolt and the feature film “Trial Period” is an example of an integrated campaign where a creative solution directly delivers on business objectives: increasing brand awareness, relevance, and emotional connection with a young audience. We asked ourselves: how can a brand be integrated into a film in a way that avoids “advertising feel” and delivers the key message organically? The insight was that audiences respond better to brands when they are part of the story, rather than interrupting it. So we embedded Bolt directly into the film’s narrative. In the story, the main characters — Polina and Roman — are on a trial period at an advertising agency, where they create campaigns for various brands. Bolt became a real client of that agency — an organic part of the storyline. The key moment: after a Bolt ride, the main character comes up with a campaign idea featuring the slogan “Move, don’t worry.” This creative work is both within the story and in the brand’s real-world communication. In the finale, the characters present the campaign and receive approval from a real Bolt marketing director — reinforcing credibility and merging fiction with reality. The integration was scaled into a full 360° campaign: trailers, digital, influencers, outdoor, branded cars, and PR support — ensuring frequency and message reinforcement across channels. Results: 4.1M+ trailer views 1.2M influencer story views 6.9M gala premiere reach 12.5M+ TV promo contacts with brand mention 110M total campaign contacts This collaboration shows that when a brand becomes part of the content, it delivers a stronger business impact — increasing both awareness and emotional connection.