Scars mean life. They are the symbol of a Second Birthday.

Beans creative agency Creative director Natalka Yavorska, Illia Halychanivskyi Art director Misha Onyshkiv Copywriter Vlada Mahotska DOP Serhiy Kireiev Editing Marian Shvai

This is one of those projects after which staying the same is simply impossible. Throughout the process, we felt admiration, inspiration, and deep pride — for the people who refuse to let scars hold them back from living fully, and for those who help make those scars just a little smaller. We are grateful to have been part of something so important — and to have been able to tell society: "Scars mean life. They are the symbol of a Second Birthday." So don’t treat the wounded like they’re somehow different. Sadly, this is now a part of everyday life. It’s time to adapt — and accept. We documented 9 real stories of people whose lives were changed by the Neopalymi team, helping them remove scars or simply feel comfortable in their own skin again. This wasn’t an ad. It was a tribute to the strength and dignity of those who survived — and didn’t give up.