Honey Christmas: Yee-Haw Edition

Creative Director — Oksana Gonchar  Art Director — Iryna Lipavska  Senior Designer — Karyna Kutsenko  Team Lead — Yaroslava Kravets  Creative Copywriters — Uliana Koinichenko, Oleksandra Dyvnych HONEY Сo-founder, CEO — Stanislav Zavertailo  Сo-founder, CBDO — Anna Zavertailo  COO, Honey — Victoria Mular  Сreative and Brand Director — Maryna Frolova  Content Director — Eugenia Chabanova  Packaging Production Manager — Svitlana Melnychenko 

After a winter of blackouts, Honey needed a Christmas identity that could carry energy, warmth and the feeling that light was drawing closer. That context was painfully literal: in August 2025, a Russian strike almost completely destroyed Honey’s new café, yet the team chose to reopen in the damaged space and keep rebuilding.  So our answer was — The Fire Horse, a vivid sign of motion and festive lift. Around it, we created boxes whose forms, colours and graphic scenes played off one another while expressing each product’s character. In the advent calendar, all 19 compartments got their own form and print, turning each opening into a small adventure. Instead of overexplaining the season, the identity made every box feel simple, vivid and worth wanting at first glance.