Haister - Ukrainian gin brand video
Учасник: Bambuk Design Studio
Країна: Україна
Блок/Конкурс/Категорія: A. FILM & AUDIO / A02. ONLINE VIDEOS
Нагорода: Shortlist
Рекламодавець/Бренд: Haister
Рік: 2024
Креативна команда:
Production: Bambuk Production Director: Marta Rodionova Line Producers: Kostyantyn Khudov, Valeriya Koretska Dop: Tanya Dudnik Focus-puller: Taras Skrypnyk Makeup: Olya Dyadyun Editing director: Eli Tyler Color: Tim Slobodian Sound editor: Vova Lysenko Composer: Serge Sakal Music: DakhaBrakha "Baby", Folklore group ‘Shchuka Ryba’ - a harvest song from the village of Vovchok, Chernihiv region Haister team Brand director: Nastia Sokolova Art director: Eleonora Kostiuchok Senior copywriter: Vladyslav Vrublevskyi
Креативна ідея:
The Haister Trilogy is our attempt to show that Haister is not a made-up word or a non-existent creature. This is how we once referred to the black stork. The spirit of freedom calls us to journey around the world. Wherever Haister goes, it always returns home. Haister is a deep symbol of Ukrainian cultural heritage. This brand represents our first effort to introduce the world to a new Ukrainian identity. It does not simply aim to sell a product; instead, it invites you to reflect on who the modern Ukrainian is, how they look, and how they live. Haister is a Ukrainian gin brand. We are committed to discovering the taste of Ukrainian gin and placing our product on the global map of quality brands. The Haister brand seeks to reveal the depth of Ukrainian traditions and celebrate the talent of our artists and creators. Today, Haister represents each of us when we are brave enough to move forward and embrace the moment. Our mask symbolizes the transformation that occurs when we finally dare to take a bold step. From an ordinary Ukrainian, you become a birdman, always returning home, no matter where we fly.