Drops of Life

Anatoliy Davydov, Creative Director, Leo Kyiv Dmytro Vlyazlo, Senior Art Director, Leo Kyiv Antonina Nikishyna, Senior Copywriter, Leo Kyiv Kosta Schneider, Chief Creative Officer, Publicis Groupe Ukraine and Czech Republic Tetiana Dekhtiarenko, Account Director, Leo Kyiv Andriy Lutsenko, Strategic Planning & Business Development Director, Leo Kyiv Yulia Meduna, Corporate Communications Manager, Publicis Ukraine Svitlana Zagidko, Managing Director, Leo Kyiv Anastasiia Horodetska, Digital Art Director, Leo Kyiv Oksana Vovkovinska, Creative Group Head / Senior Art Director, Saatchi & Saatchi Ukraine Marian Levchenko, Motion Designer, Leo Kyiv Pete Little, Chief Creative Officer, Machine_ Jabulani Sigege, Group Executive Creative Director, Machine_ Dylan Davies, Executive Creative Director, Machine_ Lesego Kotane, Managing Director, Machine_ Luntu Ndzanze, Videographer / Senior Editor, Machine_ Christine Van Loggerenberg, Studio Manager, Machine_ Nicky Furno, Production Lead, Machine_ Tsakane Mogale, Head of Production, Machine_ Sue Meyerson, Facilities Manager, Machine_ Chrizelda Viljoen, Head of Digital Operations, Machine_ Nataliia Tomson, Senior Motion Designer, Leo Kyiv Taras Dzhumaha, Production Manager / Producer, Publicis Groupe Ukraine Alisa Hryboiedova, Account Manager, Leo Kyiv Olena Sukhanova, Managing Director, MSL Ukraine Daria Liashenko, Creative & Strategy Lead / PR Manager, MSL Ukraine

Drops of Life is a global social ecological initiative that rethinks an invisible urban resource – air conditioner condensate – and turns it into a life saving water source for wild city birds during extreme heatwaves. As climate change intensifies, cities increasingly lack accessible drinking water for urban wildlife. At the same time, millions of air conditioners run daily, silently producing up to 30 litres of clean condensate water per unit – water that is usually wasted. One air conditioner can provide enough water to support up to 1,200 birds during peak heat days. The idea was simple and was made as free open source initiative: redirect condensate water into specially designed bird waterers with proper water treatment or simple drip-filtration. Partnering with Electrolux, wildlife conservation foundations and eco communities, the initiative scaled across more than 12 countries around the world. Drops of Life demonstrates how existing urban infrastructure can be repurposed to address climate impact immediately – proving that sometimes the most powerful solution isn’t creating something new, but recognising the value of what we already waste.