Verto

Dora Zadorozhnia. Graphic designer. Suprasoul. Nataliia Tovt. Digital marketer, brand strategy. Suprasoul. Oleksandra Stanko. Graphic designer. Suprasoul. Tibor Tovt. Creative director, brand strategy. Suprasoul. Vladyslav Horbunov. Graphic designer. Suprasoul.

Brief The Prosthetics Center at the A. Novak Transcarpathian Regional Clinical Hospital approached us with a challenge: to create a brand that would reflect a modern approach to prosthetics manufacturing using 3D printing technology. The project is focused on military personnel and civilians with amputations — people for whom speed, accessibility, and quality are critically important. Cultural context In the context of full-scale war, the issue of prosthetics in Ukraine has taken on a new scale. Thousands of people need not only medical assistance but also a dignified return to full life. The center in Uzhhorod became one of the first to implement 3D prosthetics printing technology using equipment from the United States — making the process faster, more precise, and more accessible. Concept At the heart of the visual identity lies the idea of transformation. The brand name — Verto — became not just a word, but a graphic metaphor. Each letter of the logo is "prosthetic": assembled from fragments, partially altered, yet recognizable and whole. This is not merely a design technique — it is an image of adaptation, strength, and an identity that renews itself but never disappears. The variability of the system is realized through five versions of the logo, in each of which a different letter is "prosthetic" in turn. This creates a living, dynamic identity that tells the same story from a different angle each time. Design solution In developing the identity, we deliberately moved away from medical coldness and sterile aesthetics. Instead — a modern, technological, yet human system: modular typography with "prosthetic" forms and constructive geometry that conveys the precision of 3D printing. A separate layer of the identity is iconography inspired by the visual language of 3D printers — technical markers, coordinate axes, and micro-details referencing precision and engineering thinking. The colour palette — fiery orange, grey, and khaki — speaks of energy, restraint, and military context, as military personnel are the brand's priority audience.