Sharikava: Thirst for Authenticity

Borys Manokhin, Art director, Doris Agency Pavlo Shyshkovskyi, Creative director

As the Sharikava coffee chain grew, its identity became a chaotic mix of bulky forms and visual noise. We streamlined this complexity, focusing on a "Thirst for Authenticity." The signature elephant was reimagined, now structurally integrated with the coffee bean to create a direct link to the category. By stripping away fragmented textures, we replaced a heavy, cluttered system with a sharp, unified visual language that reflects the chain’s true specialty coffee essence.