Pubster. Unmistakably British

Maryna Klymenko, Graphic designer, Doris Agency Pavlo Shyshkovskyi, Creative director, Doris Agency

Background As one of the national producer’s oldest beer brands, Pubster suffered from "identity bloat." This evolutionary clutter muffled its voice, failing to highlight its unique origin: a collaboration with a British brewery and its key RTBs. Idea We performed a visual detox to amplify national character. The challenge? Navigating legislative limits without losing a drop of its distinct British vibe through sharp symbolism. We stripped away the noise to let its British soul breathe. Execution By transforming clutter into a scalable system, we ensured a bold presence across all brand touchpoints. We sharpened every detail to emphasize origin and quality. The result is a disciplined, modern visual identity that feels unmistakably British.