Method Attorneys at Law
Entrant: Suprasoul
Country: Ukraine
Section/Contest/Category: A. GRAPHIC DESIGN & BRANDING / A01. CORPORATE & BRAND IDENTITY
Award: Best of
Advertiser/Brand: Method
Year: 2026
Creative Team:
Dora Zadorozhnia. Graphic designer. Suprasoul. Oleksandra Stanko. Graphic designer. Suprasoul. Nataliia Tovt. Digital marketer, brand strategy. Suprasoul. Tibor Tovt. Creative director, brand strategy. Suprasoul. Vladyslav Horbunov. Graphic designer. Suprasoul.
Creative idea:
Background Method is a visual identity for a Ukrainian law firm built around the idea of law as the infrastructure of freedom, not a constraint. The symbol of the system is the kestrel — a bird that finds its point of balance in the wind. Concept The visual language balances precision and freedom: clean geometric forms combine with dynamics that reflect confidence in action. The kestrel as a metaphor — not a flight into the unknown, but the controlled force of one who knows the rules and moves within them freely. The bird's motion is conveyed through a series of repeating geometric forms radiating from the silhouette as rhythmic impulses — vibrations of air and the energy of flight transformed into an abstract ornament of movement. Design Solutions The system encompasses a logotype, typography, colour palette, and a set of graphic elements that scale across digital and print media. Every element of the identity serves a single idea: the legal field as a space of possibility, where the client acts with clarity and without fear.