Top or Trash: how to determine the potential of a creative idea

On March 24, as part of CRAVE Awards, we invite you to an open online workshop by Yevhen Sazhnev, Creative Director at HAVAS Red.

During brainstorms, bright ideas are often born. However, most of them end up in the trash, failing to pass the filter of harsh marketing reality. Experienced creatives can usually distinguish a valuable idea from an empty one quite quickly. In this workshop, we will talk about the key criteria and signs that indicate the viability of a creative idea.

This workshop will be useful for those who:

— are preparing to submit work to CRAVE Awards 

— want to dedicate themselves to creativity and marketing communications

March 24 | 18:30 | Online

Registration — via the link.