PromoStick

Rostyslav Vyshnevyi, Senior Art Director Olena Danylchenko, Copywriter Olena Sofiichuk, Account Manager Iryna Kochubei, Account Director Mikalai Karaliov, Art Director Olena Blahovierna, Designer Anatoliy Davydov, Creative Director Svitlana Zagidko, Managing Director Kosta Schneider, Chief Creative Director, Publicis Groupe Ukraine and Czech Republic

INSIGHT During daily walks, dogs love to find and chase sticks — especially when their pet parents join the game. It’s instinctive: a stick is nature’s original toy. IDEA We turned real fallen sticks from city parks into an unexpected yet organic media channel for the E-ZOO brand. These natural items became a surprising and engaging way to attract dog pet parents to E-ZOO.com.ua. EXECUTION Meet PromoStick by E-ZOO. We picked up real fallen sticks from the outdoors, burned smart messages and promo codes for pet products onto them, and returned them to city parks. Dogs discovered the sticks and brought them to their pet parents — who then found discounts on dog food, toys, vitamins, and parasite protection. The idea instantly resonated with the audience. Dog-loving influencers quickly picked it up and spread it across social media. For pet parents, the PromoStick was a real surprise — sparking curiosity, driving traffic to the E-ZOO website, and inspiring them to share the experience on social media. We created a new native promotional item design that hit the target audience precisely — and made a real buzz among dog lovers. The PromoStick naturally bridged the physical and digital worlds, guiding pet parents straight to E-ZOO.com.ua.  PromoStick. Sticky Fun for Dogs and Humans.