HOME IAB MIXX AWARDS SHORTLIST BANK. JUST MORE REWARDING

BANK. JUST MORE REWARDING

film or sound video

case film or demo film

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UKRAINIAN CREATIVE STORIES BANK. JUST MORE REWARDING

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UKRAINIAN CREATIVE STORIES BANK. JUST MORE REWARDING
UKRAINIAN CREATIVE STORIES Shortlist

Entrant: ПУМБ

Country: Ukraine

Section/Contest/Category: A. GENERAL DIGITAL DIRECTIONS / A01. Brand awareness and positioning

Award: Shortlist

Advertiser/Brand: PUMB

Year: 2024

Creative Team:

Created by the marketing team of PUMB

Creative idea:

“IT’S A BANK. JUST MORE REWARDING” To communicate its advantageous offers, PUMB didn’t pose as an innovator. Instead, it honestly declared its readiness to compete — becoming the second, third, or even fifth bank on Ukrainians’ phones.

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