Art that Transforms Pain into Beauty

Bayer: Оксана Константинова, Brand Banager Олена Босик, Brand Manager, Media & Digital manager, СASF and Nutritionals EssenceMediacom: Вікторія Мисюк, Client Service Director Олександра Антоненко,Media Planner Андрій Білошапко, Director Роман Філіпов, Strategic Director Heroes Formats: Наталя Гордієнко, автор проєкту Продюсери: Христина Кривошеєва, Павло Черепін Режисер: Христина Кривошеєва MEGOGO: Ігор Зайчук, комерційний директор Аліна Ільєнко, менеджер з реклами команда маркетингу MEGOGO

Body wounds and soul wounds hurt differently, but Bepanten® Plus helps to heal both. The project Person with a Scar. Transformation is a content video project that tells the stories of people with scars and shows other people with the same problem that scars are not the end point of the wound healing process. While planning the project, we chose a video format with episodes lasting up to 20 minutes, considering the trend towards watching short video content. These episodes were long enough to show the hero's story and how his/her scar turned into art. The format allowed to communicate the tattoo positioning of the Bepanten® Plus, demonstrate the product in action, emphasize its benefits and the need to use it for tattoo care. The campaign slogan - ART THAT TRANSFORMS PAIN INTO BEAUTY - conveys the depth and value of this project. The name of the project allowed us to emphasize its role in such a difficult time for Ukrainians. The project "The Scarred Person. Transformation" demonstrates how each hero transforms physically and emotionally into a more confident individual.