Scratch Off the Drones

Agency: Brain Tank Ievhenii Myroniuk - CoFounder and Chief Strategic Officer Andrii Franchuk - Creative Director Maksim Sapko - Copywriter Anastasia Krashenko - Copywriter Dmytro Yelagin - Art director Igor Koshelnyi - Designer Olga Ustynova - Designer Yehor Kononskyi - Designer Maryna Snitsar - Project Manager  Army Aviation of the Ground Forces of the Armed Forces of Ukraine Pavlo Bardakov - Commander of The Ukrainian Army Aviation Alan Zhangozha - Head of The Ukrainian Army Aviation press service

Ukraine’s Army Aviation destroys about half of the enemy’s Shahed drones. Yet it remains largely overlooked and underfunded—particularly at the decision-making level. The project’s goal was to raise awareness of Army Aviation among those who influence its funding—in government and partner offices. We chose a point of contact found in every office—the calendar. And we turned it into a tool for interaction. A calendar was created in which each day is represented as a Shahed drone. To start a new day, it must be destroyed—erased from the surface. This action replicates the real daily work of army aviation and brings it into the workspace. The calendar functions as a direct communication tool and a constant reminder system. 365 times a year, it draws attention to the role of military aviation. The project became a direct marketing medium and was reprinted three times due to high demand. The campaign achieved its goal and helped strengthen support for military aviation.