Oracle #2

Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine Dmytro Moloshnikov Head of Design Saatchi & Saatchi Ukraine Olha Holub Copywriter Saatchi & Saatchi Ukraine Valeriia Voitovych Junior Art-Director Saatchi & Saatchi Ukraine Ivan Kushpel Designer Saatchi & Saatchi Ukraine Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine Anna Siedaia Account Director Saatchi & Saatchi Ukraine Yaroslava Kaplun Account manager Saatchi & Saatchi Ukraine Olga Mamay Senior Brand Manager Bisсuits Mondelez Ukraine Olena Ilchuk Brand Manager Mondelez Ukraine Olena Churylova Marketing Director Mondelez Ukraine

This radio ad helps in making decisions Background We know that on average, a person makes over 1,000 different choices each day, from small to significant. People hesitate and look for clues and signs around them to guide their decisions. Insight It seems OREO is here to help, but it's not always possible to carry a cookie everywhere, and frankly, people aren't big fans of ads—but they do love playing games. Idea Radio Oracle is a funny and interactive OREO radio game that provides listeners with some help in daily decision making with OREO even without having a cookie in their hand. Mechanic We create an audio spot that changes depending on which earbud the listener keeps in. Based on which earbud remains in your ear, you’ll hear a random piece of advice from the cookie. Short or Not? Let’s play:)