Listen, prices are low

YARCHE team: Brand Leader: Danylo Martynov  Creative Director: Stanislav Raksha Art Director: Ihor Strogov Designer: Elina Petrosova Copywriter: Zlata Svyda Project Manager: Oleksandr Puchkov

Background Retail advertising is filled with visual noise, making it hard to catch shoppers' attention at the store entrance. The Ukrainian supermarket chain THRASH! needed a clear way to communicate its main message—low prices—without just adding another bright banner to the clutter. Idea We built the campaign around the message, "Listen, the prices are low," using an ear as the central visual across standard media. For our non-standard OOH, we took this literally. We placed 1-meter-tall 3D "Audio Posters" shaped like ears, with built-in speakers, right at the store entrances. Instead of just seeing the prices, shoppers heard them. To keep weekly promo announcements fresh and cost-effective, we updated the audio tracks using AI voice generation, perfectly matching the brand's tone of voice. Results Over 6 months, THRASH! installed 22 "Audio Ears" across its network. What started as a functional OOH installation naturally became the centerpiece for the brand's TikTok and Reels content. The ears integrated into the stores' daily lives: staff started decorating them for holidays, organically extending the offline campaign into continuous online engagement.